As we look forward to 2017 — a year that hopefully won’t be plagued by the passing of so many of the world’s greatest artists and performers — the big question on every designer’s mind has to be: what will define design in 2017?
As design and prototyping tools for the web gain maturity and sophistication, the traditional handoff deliverable has transformed from the aforementioned static files to more dynamic visualizations that range from animated Keynote files to fully functional websites. These more dynamic deliverables shorten the feedback loop, simultaneously improving design and dev team agility and lowering frustration. They also facilitate better communication with clients. In fact, for many users of Webflow, client meetings have become actual live working sessions, where designers are able to quickly bring ideas to life so everyone can experience them almost immediately.
So with that in mind, I decided to ask Webflow’s own designers what trends they think will dominate the world of digital design in 2017. (And wrote up a little commentary on their thoughts.)
JOHN SMITH, ENVATO
The arrangement of design elements within a given structure should allow the reader to easily focus on the message, without slowing down the speed of his reading.
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